Peter England Jeans Graphics

BRAND PLACEMENT… PETER ENGLAND established in 1889 to provide British soldiers with quality Khaki Trousers in the Boer war, a well-known fashion clothing brand in the UK in the 1960’s and 70’s, now the largest apparel brand in India, leaders in denim technology they produce and sell more jeans than any other apparel brand in the world.  Their Jeans line needed a brand repositioning, the focus was to create a stronger layered connection with the brand’s heritage, mixing the English heritage with a newer younger Indian Lifestyle of experiences and adventure.